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Alfardan Premier Motors Opens Jaguar Land Rover’s Latest Home at Lusail Boulevard





Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar, has continued its expansion with the opening of a new Jaguar Land Rover Sales, Service, and Spare Parts facility at Lusail Boulevard. A dynamic, diverse and unique shopping, commercial and residential destination, Lusail Boulevard is where Downtown Lusail's iconic experience comes to life. The new facility will replace the now shuttered Quick Service Centre facility in Al Markhiya.


The modern facility has been built to the new Jaguar Land Rover global ARCH standard, designed to provide a bright and welcoming atmosphere to customers. It can accommodate the expanded line-up from both brands, as well as future additions to their extensive range.


The facility caters to the complete needs of customers, with Servicing and Parts divisions all contained under one roof. Customers can expect striking architecture and a stunning interior design concept from the Lusail Boulevard Jaguar Land Rover facility — a reflection of the supreme design applied to every vehicle under the facility’s roof. What’s more, those looking for car customization services will find a high-end Personalization Studio within the sales area. Completing the experience for Jaguar Land Rover’s discerning customers, the facility provides drop-off services and online service booking.


A team of certified experts from Alfardan Premier Motors will be available to receive customer vehicles for inspection and repairs. The state-of-the-art facility provides customers with the latest in car repairing technologies and services allowing our team of specialists to better support the brands’ loyal customer base.





Omar Hussain Alfardan, President & CEO of Alfardan Group said: “This state-of-the-art facility underlines our commitment to leading forward the Jaguar and Land Rover brands in Qatar. Here, with access to exceptional facilities and the support of Alfardan Premier Motors’ passionate team, customers can enjoy an unparalleled opportunity to experience the brands. The customers’ trust and satisfaction are the key and cornerstone to unlocking future-proof growth avenues and prosperity. This facility is a built around our customers’ needs and expectations, which have long pivoted Alfardan Premier Motors drive for expansion and progress”.


“The growth of our iconic brands is at an outstanding pace in Qatar with the help of our local partner, Alfardan Premier Motors. Today is yet another monumental occasion as we together launch this superb new Jaguar Land Rover brand facility in the country,” added Bruce Robertson, Managing Director at Jaguar Land Rover MENA. “This latest opening is further proof of our partner’s relentless drive for excellence in service standards for both our brands, which are undoubtedly a match for the uncompromising brilliance of our vehicles.”





The showroom itself will house the all-new and flagship Jaguar Land Rover product line-up, which includes Jaguar XF, XE, F-PACE, E-PACE, F-TYPE and I-PACE. Under the Land Rover line-up will be featured the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Land Rover Defender, Land Rover Discovery and Land Rover Discovery Sport. The facility also includes Approved pre-owned vehicles from Jaguar and Land Rover that meet the rigorous quality standards in servicing and maintenance expected from the two brands.


Complementing the facility’s core features, customers will enjoy a shaded parking area including parking and entrance assistance for people with disabilities. Along with dedicated spaces for a wide collection of accessories, the facility also houses a relaxing lounge area for customers that invites them into the Alfardan Premier Motors community and world throughout their experience. Customers will also get to see a range of Jaguar Land Rover premium lifestyle branded goods and merchandise that have been carefully designed with the same meticulous attention to detail that goes into designing and developing Jaguar Land Rover range of vehicles. When the time comes to receive the vehicle, the facility has dedicated private bays for the vehicles’ handover to customers.










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