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BANG & OLUFSEN LAUNCHES BEOSOUND A5 DESIGNED IN COLLABORATION WITH GAMFRATESI





Bang & Olufsen is pleased to introduce the new portable Beosound A5 speaker. Designed in collaboration with the Danish-Italian design duo GamFratesi, Beosound A5 poetically bridges northern and southern design cultures with the immersive sound, meticulous craftsmanship and product longevity that Bang & Olufsen is renowned for.


“Beosound A5 is our new high-end portable speaker which combines Bang & Olufsen’s long standing approach to timeless design with our vision on sound for the future”, says VP of Product Marketing, Michael Henriksson. We’re excited to collaborate with GamFratesi for the first time, to create two speaker designs that are rooted in a Scandinavian aesthetic with a distinct design signature on their own”.


Available in two colourways, Beosound A5 in natural aluminium with a woven paper fibre front incorporates a light oak handle, creating a feeling of laid-back Scandinavian summers spent at the beach. The black anthracite aluminium version paired with a dark oak wood speaker cover and handle evokes the aesthetic of winter woodlands. Both finishes can sit beautifully inside a home or outside in nature, presenting the best of Scandinavian design excellence.





A BANG & OLUFSEN DESIGN ICON REIMAGINED

Beosound A5 sits at the junction where portable and home audio meet. The solid oak handle allows the speaker to be carried from room to room with ease, whether placed on the floor, shelf or table. Thanks to an IP65 water and dustproof rating, Beosound A5 can also be taken outside and on any adventure, effortlessly. With more than 12 hours of playtime and a wireless phone charger integrated into the top panel of the speaker, Beosound A5 is Bang & Olufsen’s most versatile speaker to date, and the perfect portable audio companion. It is controlled by either a sleek user-interface or directly from the Bang & Olufsen App.


“Our inspiration for Beosound A5 came from many places including the iconic Beolit series as well as natural materials synonymous with the colours and textures found in Scandinavian nature”, say GamFratesi. “From the traditional Panama straw hats worn on beaches, to the hand-woven leather accents of Danish chairs from the 1960s, blends of natural materials applied in experimental ways guided our design journey”.


The soft organic curves and natural materials of Beosound A5 reference the curved edges and handle from Beolit 607 launched in 1961. The wooden teak finish of the Beolit 800 and Beolit 1000, originally designed by Jacob Jensen between the late 60’s and early 70’s was also influential in GamFratesi’s design process for Beosound A5.


POWERFUL, PRECISE, AND PORTABLE AUDIO

As Bang & Olufsen’s most powerful portable speaker to date, Beosound A5 provides big sound wherever it is placed. The four-way driver setup with four digital amplifiers provides a combined 280 watts of power, which can fill large rooms with dynamic 360-degree sound. Comprising of 1 x 5.25” woofer, 2 x 2” midrange and 1 x ¾ tweeter, Beosound A5 excels in design and sound in equal measure.


Whilst taking aesthetic inspiration from Bang & Olufsen’s Beolit series, the technology in Beosound A5 draws from the class leading Beolab 90 and 50 hi-fi speakers. Beamforming technology, an innovation first built into the Beolab series, has been brought to Beosound A5 to control the sound with high precision.


This creates an immersive experience far beyond the expectations of a portable speaker.


DESIGNED FOR LONGEVITY

Bang & Olufsen is renowned for its long-lasting products, and Beosound A5 is no exception. In addition to its timeless appearance, the speaker has been modularly designed so that it can be easily serviced and repaired to extend its lifetime if needed instead of being replaced by a new speaker. Bang & Olufsen will continue to produce the easily exchangeable front covers in new materials and colourways so that Beosound A5 can evolve with a customer’s style and identity.


These design elements ensure a long lifetime with one customer and potentially multiple loops with a series of different ownerships in the future. Once Beosound A5 does reach its end-of-life point after many years of service, the ease of disassembly and use of high-quality materials for structural components supports circular solutions.


Thanks to Bang & Olufsen’s Mozart software platform, the longevity of Beosound A5 goes beyond physical craftsmanship and modular design. Mozart provides the most up-to-date features across audio, connectivity, and software design. It connects the heritage of the past, technology of the present, and innovation of the future for Bang & Olufsen products. Beosound A5 has the capacity and capability to evolve with new technologies, and unlock new listening experiences, for years to come.


A SEAMLESS CONNECTION

The versatility of Beosound A5 goes beyond design and into software. As well as being a standalone speaker, the Mozart platform allows two Beosound A5s to connect seamlessly with each other in a stereo system or any other Mozart-enabled speaker in Bang & Olufsen’s portfolio. Furthermore, it can integrate smoothly into a Bang & Olufsen smart home system, creating an immersive multiroom experience at the tap of a button.


Mozart’s future-gazing capabilities and the introduction of ultra-wide-band will unlock new features over time, such as Proximity Pairing, taking connectivity one step further. Proximity Pairing will automatically connect two Beosound A5’s for an impressive stereo experience when they are placed near to each other. Beosound A5 is compatible with Beolink Multiroom, Airplay 2, Chromecast, Spotify Connect, Bluetooth 5.2 and more, proving that it’s more than just it’s physical design that is made to be taken anywhere.











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