Majid Al Futtaim Communities announced today in partnership with Emirates Post, the launch of a simplified click and sign solution for off-plan Sale and Purchase Agreements (SPA). Using a digital signature authenticated by UAE PASS-, the first secure national digital identity for citizens and residents of the United Arab Emirates (UAE), Majid Al Futtaim Communities will enable customers to sign documents and transactions digitally with ID verification.
Marking a new milestone in the digital transformation of the UAE property sector, the initiative is designed to significantly enhance the customer experience across Majid Al Futtaim Communities' landmark destinations in the UAE. Upon agreement to purchase a property, buyers will receive an email and SMS with link to their SPA ready for signing, prompting them to confirm their credentials on the UAE PASS app to sign the document in its digital form – quickly, simply and securely.
The integration of the UAE PASS simplifies and speeds up the property purchase process whilst enabling buyers to complete the purchase of their new home wherever they are in the world. The new click and sign solution is not only convenient but offers superior security for added peace of mind; protected by robust security protocols, the blockchain-powered system facilitates the reliable verification and validation of digital signatures backed by completely traceable credentials.
Over 500 customers are expected to sign SPAs via UAE PASS click and sign signature certified by Emirates Post for property purchases at Tilal Al Ghaf and Al Zahia in Sharjah in the coming months.
Hawazen Esber, Chief Executive Officer at Majid Al Futtaim Communities commented: "The new initiative with Emirates Post demonstrates Majid Al Futtaim Communities' commitment to the delivery of increasingly innovative customer-centric solutions. We aim to ensure the best possible buyer experience across our lifestyle destinations, from the very first interaction through to ownership and beyond."
He continued: "Leveraging the latest digital technologies is essential to optimise the buyer experience; digital has the power to cut through unnecessary paperwork for a streamlined and quick environmentally-friendly process designed with enhanced functionality, security, and ease of use at the front of mind."
Peter Somers, CEO of Emirates Post, said: “Our partnership with Majid Al Futtaim Communities reflects Emirates Post continuing commitment to collaborate with public and private sector entities to foster digital transformation initiatives.”
“Through the deployment of Emirates Post Click & Sign web-based solution, which enables seamless, secure, and safe electronic contract and documents signature and management, Majid Al Futtaim Communities buyers can now leverage the benefits of digitalization and Industry 4.0 technologies.” Somers added.
In offering this service, which can be integrated easily with existing systems, Emirates Post has strictly complied with relevant local and international regulations concerning digital signature. The electronic signatures and other relevant user data are stored and processed in the Emirates to ensure the highest level of data security.
The move follows a prior announcement that saw the Lifestyle Destination Creator becoming the first developer in the UAE to avail of the new electronic transactions law, Federal Decree-Law No. (46) of 2021 which entered into effect on 2 January 2022 by digitalising real estate sales transactions in collaboration with Aldar Properties.