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OPPO Announces UEFA Partnership and Celebrates Sportsmanship in “Inspiration Ahead” Campaign

OPPO has announced a major partnership with the Union of European Football Associations (UEFA) across different tournaments including UEFA Champions League, UEFA Super Cup, and UEFA Youth League Finals for the upcoming next two seasons.

The global smartphone giant will be one of the first brands to partner with UEFA’s premier club competition, the UEFA Champions League, working closely with the Associations to spotlight inspirational moments on and off the pitch, and help fans share their excitement for the 2022-23 and 2023-24 seasons.

UEFA Champions League’s “best of the best” ethos is in line with OPPO’s brand proposition of “Inspiration Ahead”, which embodies the smartphone-maker’s determination towards striving for greatness. OPPO will work with UEFA to showcase inspirational moments from the UEFA Champions League to football fans around the world.

William Liu, President of Global Marketing of OPPO, said “We are excited to partner with UEFA and work with them to drive inspiration for football fans in every competition. At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this is in synergy with UEFA’s continuous pursuit of diversity, inclusion and accessibility in sport.”

UEFA’s Marketing Director, Guy-Laurent Epstein, added “We are delighted to welcome OPPO to the UEFA Sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and, together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”

As part of the partnership, OPPO will offer football fans the unique opportunity to go pitchside throughout the UEFA Champions League season and capture key moments with their smartphones. The most inspirational captures from matches will be shared on both OPPO and UEFA’s popular online platforms.

The new partnership will also see leading OPPO devices, such as its Find and Reno mobile series, introduce cutting-edge imaging NPU MariSilicon X, along with new and upcoming OPPO IoT products such as OPPO headphones and an OPPO smartwatch. The products will help inspire football fans around the world as they enjoy a whole new way of experiencing the UEFA Champions League.

The collaboration represents OPPO’s expanding range of sporting partnerships and the brand’s ambition to inspire and engage consumers through sports. The technology company is in its fourth year of partnering with Wimbledon and Roland-Garros and a global partner of the International Cricket Council (ICC). By partnering with different international sports tournaments, OPPO hopes to better serve customers who love sports across different geographies.


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