In an exclusive edition of only 99 automobiles, a strictly limited number of the M850i xDrive Gran Coupé were created by Jeff Koons and BMW during several years of close collaboration. The most elaborately designed vehicle in all of BMW's history, THE 8 X JEFF KOONS was presented at Art Dubai from 11-13 March, for art enthusiasts to enjoy.
As one of the world’s most vibrant art fairs, Art Dubai is committed to cultivating a culture of discovery, broadening conversations about art beyond traditional narratives. Operating as a key player in the dynamic art ecology in the United Arab Emirates, Art Dubai was the perfect event to introduce THE 8 X JEFF KOONS to the region.
With over 200 hours of work time just for the exterior paint job, the expressive and striking design combines eleven different exterior colours ranging from blue to silver as well as from yellow to black. Only four cars will be painted each week. The multi-coloured interior is comprised of high-end materials, fine leather and a cupholder lid with an edition badging and the artist’s signature. The seats are made up of the striking red and blue which reflects the colours of superheroes from the comic book universe as well as those of the company’s high-performance unit BMW M.
Overall, the energetic and powerful design includes both elements of pop art as well as geometric patterns paying homage to the sporty 8 Series Gran Coupe’s intricate contours and shape. The exploding lines of colour at the rear, in turn, are their own unmediated homage to the artist's 2010 BMW Art Car, while the "POP!" on each side as well as the vapor thrust imagery symbolize the power and speed of THE 8 X JEFF KOONS, according to the artist.
Jeff Koons, the artist, said, “My edition of the BMW 8 Series is my dream car! It is very special to me and I’ve wanted to create a special edition BMW for a long time. It is sporty and flashy as well as minimalist and conceptual. I can’t wait to drive it and ride in it, and I hope that people will enjoy the Gran Coupé just as much as I do.”
“On the car, the lines are getting bigger on their journey from the hood towards the trunk, creating a sense of forward movement just as the ‘POP!’ and the vapor thrust design elements do. The blue color resembles the vastness of space and I like the idea of the car being a global car. What matters is how we relate to each other and our awareness of everything we are surrounded by. For the driver and all passengers, there is a heightened state of pleasure. This is what my car has to offer.”
The original BMW 850i was the first model of the 8 Series launched in 1990 and was celebrated as creating a new perspective of progress in advanced motoring, appealing to the connoisseur who acknowledges elegance and performance as the ultimate blend of perfection. THE 8 X JEFF KOONS also continues this tradition.