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Albert Khreiche appointed as Managing Director of INFINITI Middle East

INFINITI Middle East, has announced the appointment of Albert Khreiche as its new Managing Director. Khreiche moves to INFINITI in the region from his role as Director of Sales and Sales Planning at Nissan Middle East, and will be reporting to Thierry Sabbagh, President of Nissan Saudi Arabia and INFINITI Middle East, and Managing Director of Nissan Middle East.

Khreiche joined Nissan in 2017 and has more than 22 years of experience in the automotive sector, having worked with a variety of manufacturers in the region. As Managing Director of INFINITI Middle East, he will bring extensive experience in various facets of the business including sales, aftersales, customer service, network development and more.

Commenting on the new appointment, Thierry Sabbagh, President of Nissan Saudi Arabia and INFINITI Middle East and Managing Director, Nissan Middle East said: “Following the integration of the INFINITI brand into our regional operations last year, we continue to place our focus on delivering high-quality products and services that excite and engage our customers in the Middle East, in collaboration with our trusted network of dealers and partners. Our people are critical to achieving success, and I extend my congratulations to Albert on his new role as we pursue a bright future in the region.”

With the appointment of Khreiche, INFINITI aims to further enhance its operations in the Middle East, drive innovation across its products and services, and deliver value to its customers, employees and partners. This follows on from the brand’s recent announcement about its comprehensive refresh to enhance customer connection and deliver ‘thoughtful hospitality’ across all touch points. Khreiche will be pivotal to seeing this project bought to life in the Middle East.

For more information on INFINITI and its new brand refresh, please visit


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